A scalable visual system to build a solid and modern Branding.
It was founded in 1998 by former journalist Sergio Roitberg. Since then, Newlink has grown exponentially from a public relations agency to a world-class organization that delivers business results to its clients through innovation and transformation.
In BrandCrew, we developed a complete redesign of their branding, focusing on the company´s future dialogue with their customers through orbital thinking. Our work transformed their messages into a clearer and more consistent communication. At the same time, the extension of the graphic system made it possible to expand its appearances in different media in a more dynamic way.