![](https://brandcrew.net/wp-content/uploads/2022/07/PODIO-portada2-1024x647.jpg)
PODIO.
Branding is crucial for an ice cream company to connect with customers through memorable visual identity and unique flavor offerings.
40 years after its founding, “El podio” transformed into “PODIO, Helado genuino”. With a new branding image centered in the franchise market, the new identity maintained the brand’s fundamental pillars: Closeness to people, nice taste and a recipe that’s been alive since the beginning.
![](https://brandcrew.net/wp-content/uploads/2022/07/PODIO-logo-1024x576.jpg)
![](https://brandcrew.net/wp-content/uploads/2022/07/PODIO-logo2.jpg)
![PODIO logo2 helado PODIO logo2 helado](https://brandcrew.net/wp-content/uploads/elementor/thumbs/PODIO-logo2-helado-q3spnofia22vg1c6k4879a1w6cmglh3kvlwnbyrdyo.jpg)
![](https://brandcrew.net/wp-content/uploads/2022/07/PODIO-tipo.jpg)
![](https://brandcrew.net/wp-content/uploads/2022/07/PODIO-banos.jpg)
![](https://brandcrew.net/wp-content/uploads/2022/07/PODIO-tramas-1024x576.jpg)
![podio_slider_01 podio_slider_01](https://brandcrew.net/wp-content/uploads/elementor/thumbs/podio_slider_01-q3spnofqk9rftjpkapidutip2py0cfvucabxsxgnj4.jpeg)
![](https://brandcrew.net/wp-content/uploads/2022/07/PODIO-monitor-1024x576.jpg)
![PODIO camioneta PODIO camioneta](https://brandcrew.net/wp-content/uploads/elementor/thumbs/PODIO-camioneta-q3spnpdkr3sq55o757x0fba5o3tdk4zkoezfa7f9cw.jpg)
![](https://brandcrew.net/wp-content/uploads/2022/07/PODIO-helado-foto.jpg)
![PODIO ddl PODIO ddl](https://brandcrew.net/wp-content/uploads/elementor/thumbs/PODIO-ddl-q3spnofia22vg1c6k4879a1w6cmglh3kvlwnbyrdyo.jpg)
![](https://brandcrew.net/wp-content/uploads/2022/07/PODIO-iconos-1024x576.jpg)
![PODIO cafe PODIO cafe](https://brandcrew.net/wp-content/uploads/elementor/thumbs/PODIO-cafe-q3spnnhwdfq5hxqxg73rabr8hc2n4qs405ogbni1pc.jpg)
![](https://brandcrew.net/wp-content/uploads/2022/07/PODIO-cafe-mano.jpg)
![PODIO cucurucho PODIO cucurucho](https://brandcrew.net/wp-content/uploads/elementor/thumbs/PODIO-cucurucho-q3spnofia22vg1c6k4879a1w6cmglh3kvlwnbyrdyo.jpg)
![](https://brandcrew.net/wp-content/uploads/2022/07/PODIO-maxi-1024x576.jpg)