A monogram that becomes a graphic brand that enhances branding.
Cripto 247 is a media channel of information, dissemination and education on cryptocurrencies and blockchain for the entire Spanish-speaking world.
We designed a compact, simple and synthetic isologotype so that it can be easy to apply and remember.
Associated with the brand image, we developed a color palette based on gradients of different tones and transitions.
The branding included, in addition to the brand image, the design of the site, the mobile and the applications and publications.
We developed a channel of specific infographics to transmit the different issues that arise. At the audiovisual level, the brand identity turned to the scenography and the presentation of the video image, development of screen graphics and opening and closing icons.