COMMITTEE TOKYO 2020.
Combining branding, lettering and graphic elements to achieve the best image for Argentina.
Tokyo 2020 Olympic Games were an atypical event within the world olympic calendar.
For every athlete, representing its country is a source of pride and a huge responsibility. Every Olympic delegation has its own uniform and it reflects the most important values of the country that is representing.
Being in charge of the Argentinians uniform design was great! For this job, Eugenia Aryan & Paulo Ibarra worked together with us throughout the entire process. From the graphic design point of view, the idea was to create a type font that could symbolize our flag and its colors.
And here are the results of this work…