G20 ARGENTINA.
A branding system created from the graphical analytics interface.

In 2018, Argentina hosted the 13th G20 summit in Buenos Aires, which marked the first time the meeting was held in South America. The G20, or Group of Twenty, is a forum consisting of 19 countries and the European Union, which represent around 80% of the world’s GDP and two-thirds of its population. The summit is held annually to discuss global economic and financial issues, as well as other pressing international matters such as climate change, trade, and development.

Analytics is the discovery, interpretation and communication of significative patterns found in data. Analytics is based on the simultaneous application of statistics, computer programing, and investigation operations to quantify performance.

Analytics is not only used for economy, it’s also used for sociology and neuroscience, but its most common use is to measure how our body works, how much we walk or eat, or even how much we sleep.

Based on this, what if we used the graphic form of data to develop a graphic tool that works as a bridge to communicate messages and ideas about G20?