VISIT BUENOS AIRES.
Thinking the city branding for the biggest city in Argentina.
A Tango dance step in a soccer game, the whisper of the bandoneon, the asados on the sidewalk of those little streets that seem European. Buenos Aires is all about making friends in every corner, spontaneous encounters and a passion that is difficult to explain.
Buenos Aires is pure feeling.
When someone thinks of a destination, the first thing that comes to mind are sensations. When someone searches for a destination, the first thing that appears in the search engines is an acronym: the country and the city.
BUE’s graphic identity is built on culture, color, and the urban multidimensionality that our city offers, inviting you to get to know it and enjoy it.
El sonic branding es una parte muy importante en la marca BUE