Branding application for one of the seven Argentine technological unicorns.
Bitfarms is one of the largest bitcoin mining companies in America. Its mission of “securing the future economy for everyone” motivated the expansion of its operations throughout four countries and led to its Nasdaq listing in June 2021, turning the company into the fifth Argentinian Unicorn.
Inspired by the blockchain, we built a visual language around safety, starring a dynamic design system built upon blocks that hold all sorts of information: data, text, images, and icons. In an industry where dark colors and flashy visuals are the rule, Bitfarms stands out for its clarity, transparency, and vibrance.