MODERNA BUENOS AIRES.
Translated architecture into icons. A branding plan to recognize the modern city buildings.

The Moderna Buenos Aires project was born from a need to share the city’s architecture between their inhabitants at the same time as to link the people through cultural activities with their daily environment. The emotional connections improve not only the individuals themselves but the places that they live in alwell, constructing their own history.

The Architecture and Urbanism Professional Conseil (CPAU) contacted Brandcrew to develop the program’s identity with a series of icons of architectural milestones of this unique and eclectic city. Designing the observant citizen can identify, know and look others and himself with other eyes and to feel differently the place in which he lives.